For as long as we can remember, brushing your teeth involved a tube of toothpaste, a lot of water and, mostly, just a big old mess. It’s one of those healthy habits we’ve just never questioned because nobody wants rotten teeth, bad breath or infections, right?

But while we’re protecting our teeth by brushing the old-fashioned way, we’re destroying something else in the process: our planet.

Toothpaste tubes, caps and lids are not reusable, so they have to be disposed of. Let’s look at the facts:

• Every year, 1.5 billion toothpaste tubes end up in landfills and the plastic in those tubes needs 500 years to degrade. 
• Toothpaste tubes end up in rivers and the sea killing off marine life, plants and animals.
• Nurdles are the building blocks that make up plastic containers like toothpaste tubes. Every year, approximately 230 000 metric tons of nurdles end up in the world’s oceans each year through spillage.
• Toothpaste itself is damaging to the environment and many formulas contain chemicals and micro plastics that ends up in rivers, dams and the ocean.
• Research shows that anti-bacterial agents and microplastics can stop the growth of marine life and lead to the death of animals.
• But it’s not just marine life that’s in danger. Micro plastics that land in the ocean can end up back in the seafood we eat.  
• Artificial sweeteners in toothpaste aren’t great for our health and can also have a mega impact on life-sustaining green algae – one of our biggest contributors to oxygen.
• The foaming agent in most traditional toothpastes cause health issues and irritation in humans and animals alike.
• Brushing the traditional way means wasting a large amount of precious water to rinse and clean.

So, there must be a better way, right? Introducing zero-waste, zero-mess Earthly Toothpaste Tablets.